PRSA Puget Sound presents: Integrating Web Communications in Public Relations Campaigns

In this interactive, half-day seminar about trends, best practices and case studies, you’ll hear from bloggers, journalists, local business leaders and communications professionals on the topic of integrating online communications into public relations efforts.

Thursday, March 09, 2006

PRSA Web Communications Event Eve

I can't say I am as excited as I am on Christmas Eve but I do have some of the same butterflies. We have an all star line-up of panel members, moderators and speakers we should all be pretty excited about. I am also really pleased with our pool of attendees! I looked at our final registration list last night and it includes top communicators from the corporate and agency worlds, this will be a fabulous networking opportunity for all.

I also would like to announce we will make available short one on one interviews with members of the panels and keynote presenters in digital format. Final plans on where those will live is still in development but stay tuned I will be sure to pass along information as soon as I have it.

Monday, February 27, 2006

Getting Closer to March 10th

Thanks to those that have registered for the event. As you can tell from the lineup listed below we are sure to get some great insight and context to the changing Web communication landscape and how local companies and media representitives are shifting their approach for good.

From what I hear we are darn near a sellout for this event but if you are interested please contact registation at the phone number below to make sure. It was close last time I checked but there still could be time to squeeze in!

For those registered - thanks one more time and we are looking forward to meeting you in downtown Bellevue on March 10th. The event is being held in Civica Office Commons, nice digs if you have not been there before. :) One great advantage to this location in my opinion will be the atmosphere. The common area in the lobby has big couches which will be ideal for networking. The room itself is a good size but not so big you feel like you have to yell to ask a question. I really think you will like it.

I put some push pins on a map of Civica to give you a sence of the area. I also marked some additional parking in case it is needed or if you don't want to park in the garage at Civica. When you click the link you may need to zoom out a tad to get your bearings, you can also click the arial, or even better the "birds eye view" to get photos of the area. If you are looking to get directions simply hover your cursor over the number 1 pushpin and click the "drive to" hyperlink then plug in your starting point. This is cool stuff! Feel free to shoot me a mail [] with any questions on how to get there, using the map or questions about the event.

See you on the 10th!

A Big Thank You To Our Event Sponsors

Needless to say without the generous support of our sponsors this event would not be possible. I wanted to take a moment to recognize their generosity and say thank you on behalf of Puget Sound PRSA and all the folks attending the event. We really appreciate your support.

Event sponsors include:

Headline Sponsor

Newsmaker Sponsor

Storyline Sponsors

Friend of PRSA Sponsors

The Good News Keeps Rollin', new panel member added.

I am pleased to announce an addition to our media panel. Eric Fetters, business writer and Biotech blog writer for the The Herald in Everett has agreed to participate in our event, completing our panel to include key local and national thought leaders in this space.

Welcome Eric.

Friday, February 17, 2006

Speaker Lineup World Premiere


I would like to take a quick moment to update you all on the finalized list of speakers. It is going to be a great event with local keynote and panel representatives from the business, media and academic communities.

Check it out - sign up today!

Corporate Panel
Bruce Amundson, director, financial and company communications, Weyerhaeuser [Moderator]
Larry Cohen, general manager of public relations, Microsoft Corp.
Nancy Blanton, manager of corporate communications, Port of Seattle
Geoff Kerr, vice president, communications, SAP Labs
Terrance Scott, director of communications, Connexion by Boeing

Media Panel
Paul Andrews, managing editor of and author [Moderator]
Todd Bishop, technology reporter and blogger, Seattle P-I
David Locke, KJR sports radio & Seattle PI sports columnist
Kim Peterson, Seattle Times business reporter
Kathy Gill, consultant, blogger, author & UW communications lecturer

Keynote Speakers
Dawn Beauparlant, vice president, Waggener Edstrom Worldwide
Giovanni Rodriguez, principal at Eastwick Communications

Impress your friends, let them know you registered for this event today.

Wednesday, February 08, 2006

You thought it couldn't happen

Remember our little survey for this conference back in the Fall timeframe? You may have forgotten those who completed the survey were automatically entered to win a complementary registration to our March event.

I am happy to announce a winner was selected at random and that winner is Dennis from Shiftpoint Strategies! Thanks to Dennis and all the other folks that completed the survey. See you in Bellevue on March 10th.

Everyone out there should register ASAP. We are closing in on the event and space is limited. Early word is this event is filling up faster than any other previous Puget Sound PRSA seminar. Make sure you have a seat by calling 206.623.8632 or visiting the online registration page.

Tuesday, January 31, 2006

Paul is in the building

We are pleased to announce the addition of Paul Andrews to the lineup of speakers for our event. Paul will moderate the media panel and will bring a valuable perspective to the conversation. I included a short bio on Paul from his website, please jump to his page to get an idea of Paul's latest ventures. Welcome Paul!

Paul Andrews is a veteran Seattle writer in his fifth decade of professional journalism. After more than two decades of technology reporting for The Seattle TImes, including a 17-year weekly column and co-authorship of the biography “Gates,” he recently left print journalism to pursue online opportunities. At present he is managing editor of, an e-commerce venture dedicated to providing high-quality, low-impact, sustainable and ecologically healthy products while also raising awareness over global warming and green lifestyles. In 2000 he became only the second newspaper reporter to inaugurate a blog, which he maintains at He also manages the Web site. Paul lives in Seattle with his wife, Cecile, author of the forthcoming “Slow Is Beautiful” (fall release) from New Society Publishers, and Maggie, their loving but demanding bichon frise.

>>>>Please register today! Space is limited and our lineup is top notch. Register online here or by phone 206.623.8632

Wednesday, January 25, 2006

The Official Kick Off!

You have reached the *official* blog for the upcoming Puget Sound PRSA seminar titled, "Integrating Web Communications in Public Relations Campaigns." We are truely excited about our line up of speakers and their diverse expertise in using the Web to get closer to their communities.

Check back here often for the latest on the event. I plan to post some short Q&A sessions with our speakers to give you all a sneak peek on their discussons as well as other relevant data and background for our event.

Feel free to post a comment with any questions or comments on the event and I will help you get the data you need.

Register today, space really is limited - (206) 623-8632. We will have online registration up very soon!

Again check back often - more good stuff to come!


Integrating Web Communications
in Public Relations Campaigns

Friday, March 10, 2006
7:30 a.m. – 12:30 p.m.
Civica Building
225 108th St. NE, Bellevue
$75 member / $85 non-member
Register online or by calling (206) 623-8632.

Sponsored by
Waggener Edstrom Worldwide

At this interactive, half-day seminar about trends, best practices and case studies, you’ll hear from bloggers, journalists, local business leaders and communications professionals on the topic of integrating online communications into public relations efforts.

Kicking off the seminar will be Giovanni Rodriguez, principal at Eastwick Communications, a Silicon Valley PR agency. Rodriquez advises both emerging companies and market leaders on executive leadership, public speaking, communications strategy and new media. A leading evangelist for collaborative media, he launched the eastwiki, the PR industry's first agency-branded wiki for internal and external collaboration.

Other speakers include:
Larry Cohen, General Manager of Public Relations at Microsoft Corp.
Nancy Blanton, manager of corporate communications, Port of Seattle
Dawn Beauparlant, Vice President, Waggener Edstrom Worldwide
Media representatives including Todd Bishop, technology reporter and blogger, Seattle PI